The people behind the work

Built on clear decisions and shared standards.

Meet the leadership team bringing complementary experience to residential renovation, construction, financing, development, sourcing, and operations across Southern California.

FlipSide Builds × Flipping Bixby LLC

A team shaped for the full arc of a property decision.

FlipSide Builds and Flipping Bixby LLC bring together long-standing experience in residential real estate, business leadership, engineering, sourcing, design, and customer experience. The team approaches each opportunity with practical coordination, thoughtful standards, and respect for the homes and communities involved.

Leadership team

Multiple perspectives. One measured approach.

Long Beach · Southern California

Portrait of Ameet Toor, co-founder of FlipSide Builds and Flipping Bixby LLC

Co-Founder

Ameet Toor

Development, Design & Community Stewardship

Ameet is an entrepreneur in Long Beach, a real estate developer, and co-founder of Flipping Bixby LLC. His business experience spans restaurant development, franchise ownership, beauty services, marketing, and residential real estate. After moving from London to Long Beach at age four, he attended UC Irvine, began his career as a private investigator, and opened his first restaurant at 22. He later developed new-construction locations for Carl’s Jr. and Wienerschnitzel, helped grow MyPerfectBrows to six locations, and founded Toor Designs. Today, he brings construction, development, design, and business experience to the renovation and repositioning of Long Beach homes, with an emphasis on ethics, workmanship, transparent communication, and community improvement.

30+ years in business

Portrait of Sam Nguyen, co-founder of FlipSide Builds and Flipping Bixby LLC

Co-Founder

Sam Nguyen

Engineering, Procurement & Quality

Sam brings an engineering background and more than 20 years of experience investing in residential real estate. A USC graduate with degrees in Engineering and Mathematics and a Master’s degree in Electrical Engineering, he has owned, renovated, improved, and sold homes throughout Long Beach and nearby Southern California communities. Sam leads material sourcing, procurement, and supplier management, drawing on experience coordinating domestic and international suppliers, technical projects, vendors, and teams. His focus is quality, value, durability, and efficient work aligned with applicable building standards and code requirements.

20+ years in residential investment

Portrait of James (Jim) Rosenthal, co-founder of FlipSide Builds and Flipping Bixby LLC

Acquisitions, Legal, Planning & Execution.

James (Jim) Rosenthal

Co-Founder

Jim brings 30+ years of business and legal leadership experience, including 15 years in director-level management roles, alongside more than 20 years owning, renovating, and selling residential properties in Long Beach and surrounding Southern California communities. His background spans project management, budget oversight, contract negotiation, vendor management, and operational leadership. At Flipping Bixby LLC, Jim oversees acquisitions, renovation planning, construction management, and execution with a focus on disciplined decision-making, cost control, and long-term value.

30+ years in business leadership

Portrait of Pooja Dodhiwala Toor, co-founder of FlipSide Builds and Flipping Bixby LLC

Co-Founder

Pooja Dodhiwala Toor

Brand Standards, Customer Experience & Growth

Pooja is a beauty entrepreneur and the founder of My Perfect Brows. Born in Mumbai, she moved to the United States at age 11 and founded My Perfect Brows in 2009, growing it into a multi-location beauty brand serving Southern California and Plano, Texas. Her experience includes building a customer-centered brand, hiring and training around specialist services, and scaling operations through craftsmanship, quality care, innovation, and client experiences that build confidence. She brings brand standards, customer experience, and growth discipline to the co-founder team.

Founded My Perfect Brows in 2009

Portrait of Bobbie Frye, Partner at FlipSide Builds

Partner

Bobbie Frye

Business Development & Marketing

Bobbie is a business leader with over 40 years of experience in the Greater Los Angeles and Orange County area. She spent a decade selling capital equipment and network data systems valued at over $1 million, then 20 years leading teams of sales professionals, technical support specialists, and implementation engineers with a focus on the customer experience. She now brings executive-level business development and marketing expertise to the Bixby Hill team.

A native Californian and Long Beach resident for more than 20 years, Bobbie holds a BA in Microbiology from CSULB and has owned, renovated, and sold multiple properties across LA/OC. That hands-on real estate experience — along with her eye for quality and craftsmanship, honed through her fine jewelry design work — makes her a natural fit at FlipSideBuilds.com, where she helps clients create spaces with lasting value and strong market appeal.

40+ years in business leadership

Portrait of Daniel Ayala, Director of Construction at FlipSide Builds

Chief Construction Officer (CCO)

Daniel Ayala

Construction Execution & Field Coordination

Daniel has worked in construction since 2004, with hands-on experience across residential construction, roofing, development, sales, and investment. Beginning in lumberyard sales, he became a Superintendent at LM Construction and helped build more than 100 homes across five cities. He holds a California General B Contractor’s License, founded D.A. Construction, and later led SXC Construction and SolarX, coordinating more than 30 roofing projects each month. With about 10 fix-and-flip projects completed and multifamily real estate ownership, Daniel brings practical construction execution, permitting awareness, subcontractor coordination, cost discipline, and a long-term view of property value to the team.

Construction experience since 2004

Portrait of Michael Garcia, VP and Director of Construction at Flipside Homes

VP of Construction

Michael Garcia

Construction Operations & Field Leadership

Michael Garcia began his construction career in 2017, building hands-on experience in electrical, plumbing, roofing, and framing. His strong field knowledge and leadership skills helped him advance to Superintendent at West Coast Construction and later Director of Construction at DA Construction.

Today, Michael serves as VP, Director of Construction at Flipside Homes, where he oversees construction operations, project execution, scheduling, quality control, and field teams. His hands-on background and management experience allow him to lead projects efficiently while maintaining a strong focus on quality, accountability, and results.

Construction experience since 2017

Portrait of Yana Veselova, Head of Design at FlipSide Builds

Head of Design

Yana Veselova

Art Direction & Environmental Design

Yana Veselova was born in St. Petersburg, Russia. She is a founder and art director with more than 20 years in the design industry. Since 2011, she has led her studio, drawing on international work and training across more than 40 countries.

Her experience includes production design in Los Angeles, bringing a cinematic eye for environment, material, and detail to each project. Yana studied Commercial Interior Design at Politecnico di Milano (2012), Environmental Design at St. Petersburg State Academy of Art and Design (1991–1997), and at St. Petersburg Art School at the Hermitage Museum (1987-1989).

Founder & art director since 2011

Portrait of Ray Hawkins, Principal Designer at FlipSide Builds

Principal Designer

Ray Hawkins

Structural & Mechanical Engineering · Residential Design

Ray Hawkins, Principal Designer, is a USC graduate with a degree in structural and mechanical engineering. He has worked in residential design and construction for more than 48 years. Over his career, Ray has completed thousands of architectural projects for a wide range of clients, including homeowners, large property investment firms, independent investors, contractors, builders, churches, and real estate brokers and agents. That variety has given him a deep, practical understanding of how good design turns into buildable, code-compliant, and cost-effective results. Ray brings decades of technical skill and hands-on experience to every project, from early concept through construction.

48+ years in residential design & construction

Portrait of Luke McCrea, Director of Finance at FlipSide Builds

Director of Finance

Luke McCrea

Financing Strategy & Transaction Readiness

Luke is an Orange County native and Chapman University graduate who helps clients find financing for their real estate needs. He has helped hundreds of clients across Southern California, including Long Beach, and guides them through lending decisions. His father, Phil McCrea, spent more than 20 years in title insurance, giving Luke early exposure to details that help transactions close cleanly or create friction late in escrow. Luke holds a California real estate license and a loan originator license. He supports disciplined financing, transaction readiness, and informed local real estate decisions.

Orange County native · Irvine office

FlipSide Builds logo with the closing message, ‘Let’s build your dream.’FLIPPING BIXBY LLC & BIXBY CAPITAL PARTNERS LLC COMPANY